Studio Estimates for July 10-12:
1. Bruno – $30.4 million
2. Ice Age: Dawn of the Dinosaurs – $28.5 million
3. Transformers: Revenge of the Fallen – $24.2 million
4. Public Enemies – $14.1 million
5. The Proposal – $10.5 million
Although Bruno debuted at the top of the box office this weekend, it was slightly surprising that $30 million was all it made. Borat made over $26 million its opening weekend in under 1,000 theaters. Bruno made $30 million in approximately 2,700 theaters. I’m not exactly sure why, though. Bruno was more crude, but Borat received better reviews. Is the public too homophobic to laugh at gay-satire jokes for 82 minutes?
Ice Age stretched past Transformers this weekend to claim the #2 spot in the box office with $28.5 million. Public Enemies took in $14.1 million during its second weekend and The Proposal finished off the Top 5. The other new release, I Love You Beth Cooper, ranked in at #7 with $5 million.
Check back next weekend when potentially the biggest movie of the summer hits the theaters (opening on Wednesday), Harry Potter and the Half-Blood Prince. All I have to see is if Transformers 2 can gross over $200 in its first five days, let’s see what Harry Potter can do.