Studio Estimates for June 26-28:
1. Transformers: Revenge of the Fallen – $112 million
2. The Proposal – $18.5 million
3. The Hangover – $17.2 million
4. Up – $13 million
5. My Sister’s Keeper – $12 million
Well there was no surprise that Transformers 2 would destroy this weekend’s box office, but how many people expected it to go toe-to-toe with The Dark Knight’s records? In 5 days, Transformers 2 has grossed $201 million, second all-time only to The Dark Knight that grossed $204 million during it’s first five days. Should we expect a total gross near The Dark Knight’s $533 million? I don’t think so. The reviews for Transformers are extremely poor and the public reaction is widely mixed. The Dark Knight and Titanic grossed so much because of their longevity in the theaters that was assisted by positive reviews, word-of-mouth, and multiple viewings. You have to be pretty bored to see Transformers multiple times.
As for our predictions, I was the most accurate although Chris’ gross estimate for Transformers was the closest (unless we’re playing by The Price is Right rules).
Check back for our new predictions Friday when the 4th of July weekend offers two mega blockbusters that will compete against Transformers for the box office crown: Ice Age: Dawn of the Dinosaurs and Public Enemies.