Box Office Predictions (Jan. 9-11)

bridewars unbornposter2

It’s 2009!  So what does the new year have in store for us?  Bride Wars and The Unborn. Are you freakin’ kidding me?  A cheesy chick-comedy starring Anne Hathaway and Kate Hudson battling it out when they find out they scheduled both of their weddings on the same day.  And a teenage, supernatural horror film about a young woman who fights the spirit that is slowly taking possession of her.  I sure hope this isn’t a standard that 2009 plans to keep because if it is, then I’m willing to skip the entire year just catching up on classics.

Anne Hathaway has blown up in the past year.  She starred alongside Steve Carell in the action-comedy hit Get Smart, and she’s receiving a lot of Oscar attention from her role in Rachel Getting Married.  Her decision to star in Bride Wars will only set her back from the status she accomplished in the past year.  Meanwhile, Bride Wars is right up Kate Hudson’s alley.  Her best role was definitely from Almost Famous, but after that she’s been popping up in cheesy romcoms like Fool’s Gold.  There’s little doubt that this film will find an audience this weekend.  Opening in over 3,000 theaters, I expect this film to land the top spot.

Meanwhile, The Unborn brings the scares back into the theaters.  It’s been a while since the last horror film, so expect The Unborn to do fairly well in the box office.  Honestly, when I went to see Zack and Miri make a Porno, they showed The Unborn trailer and damn… that was the scariest trailer I’ve ever seen.  The commercials are also pretty creepy.  The guy walking up the stairs twisting his head around… that’s scary stuff.  Its PG-13 rating will provide a larger demographic to view the movie this weekend, but only opening in less than 2,500 theaters might limit it to its full potential.

Aside from those two new releases, Clint Eastwood’s Gran Torino is getting a wide release this weekend in 2,808 theaters nationwide.  Kate Winslet films The Reader and Revolutionary Road are also expanding to 507 and 135 theaters respectively.  It’s been Oscar season for over a month and the casual movie-goer is begging for a non-drama film.  Bride Wars and The Unborn is their medicine.

Here are my predictions, since Wild Phil and Dan failed to send theirs in time:

1.  Bride Wars – $20 million
2.  Marley & Me – $15 million
3.  Bedtime Stories – $13 million
4.  The Unborn – $13 million
5.  Gran Torino – $11 million

Check back Monday for the results.


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